Advertisement can be held as the basis of all sales, product improvements and benchmarking a particular brand's market value. Without advertising, brands would have less to no audience at all, the potential for a products impact on lives would go to waste and moreover, companies would incur massive loses if their products didn't sell. This should by far sum up the overall importance and need for Advertisement and Public Relations in creating, guiding and assisting a brand in its growth in the market scenario.